Consulting & Advisory

Building Brands that Resonate & Organizations that Thrive

For more than 20 years, I've built and scaled beauty, wellness, and lifestyle brands from the inside, leading marketing, brand, creative, digital, merchandising, product development, and operations at companies from pre-seed stage to $250M+ across DTC and retail.

I've launched category-shifting products, led teams of 50+, navigated real budgets and real pressure, and helped turn early-stage ideas into enduring brands.

Outside of my deep knowledge in my verticals, my superpowers are people, potential, and process. I help people step into their fullest expansion. I guide people to dream bigger and then craft plans to execute. I recognize potential in brands, products, and ideas that others might overlook. I help founders articulate visions they haven't yet found words for and guide them on their go-to-market journey. I advise brands on how to position themselves in a way that resonates. I identify where processes are breaking down, energy is leaking, teams are misaligned and then design systems that flow. And I help leaders build organizations that don't just perform, but thrive.

What Makes My Work Different

I bring a rare combination: deep operational and strategic experience across multiple functions of a brand, combined with an understanding of human behavior, energy systems, and the cultural shifts reshaping how people work, buy, and find meaning.

I see brands as living systems whose resonance attracts their customers. Teams as energetic ecosystems. Leaders as whole human beings whose clarity, capacity, and well-being directly impact performance. Everything is energy and I help unlock optimal flow in brands, businesses and the leaders who guide them.

A recent client described me as "a mix of a spiritual oracle, Wendy Rhoades from Billions, Brené Brown, and a McKinsey consultant with an obsession for all things wellness and beauty." (I'll take it.)

Areas of Interest & Expertise

Beauty and wellness are merging. Spirituality is reshaping leadership. Employees are demanding meaning. Consumers want connection. What used to be separate categories are coming together, and most brands have no idea how to navigate it without sounding performative or disconnected.

I live at the convergence of these worlds and bring both the business rigor and cultural fluency to help brands and organizations navigate that shift with authenticity, intelligence, and commercial savvy. This could look like brand and marketing consulting, leadership coaching and team work, workshops, or something we build together.

Who I Work With

I work with founders, executives, and leadership teams at pivotal moments: launches, transitions, growth inflection points, or moments when something isn't working and no one can yet name why. Or they are simply looking to build businesses and organizations that perform and feel better.

While many of my clients are in beauty, health, wellness, and lifestyle, my advisory work is industry-agnostic.

Engagements are customized. I like to work with people ready to think differently, move intentionally, and co-create what's next.

Curious? Let's talk.

Book a Discovery Call

WAYS TO WORK TOGETHER

  • Partnership icon

    Fractional & Strategic Advisory

    Ongoing or project-based consulting and fractional leadership for brands navigating growth, reinvention, or transition. This work brings strategic perspective, leadership, high EQ, real-world experience, and sharp instincts into the room.

  • Leadership icon

    Executive Coaching & Team Alignment

    Guiding clearer communication, stronger collaboration, and systems designed for sustainable performance. Executive coaching for leaders navigating transitions, burnout, or reconnecting to clarity and purpose, and Human Design and behavioral frameworks to build teams that flow.

  • Speaking icon

    Speaking & Facilitation

    Keynotes and facilitated conversations at the intersection of leadership, wellness, embodiment, and transformation, for organizations, conferences, and curated events.

  • Brand strategy icon

    Brand Strategy & Positioning

    Strategic clarity for brands at any stage: defining positioning for new launches, repositioning for modern consumers, refining messaging for category expansion, or diagnosing why something isn't resonating and shifting it.

  • Advisory icon

    Go-to-Market Advisory

    End-to-end guidance for brands launching something new, from early ideation and positioning through product development, vendor selection, channel strategy, team development and launch execution.

Workshops & Offsites

These aren't your typical corporate workshops and can be customized for your team. Common themes include:

  • Nervous system regulation and building resilience without burning out. (It isn’t just about being zen all the time.)

  • Unlocking creativity, play and joy as competitive advantages for performance and profitability

  • Strategic visioning and ideation using guided imagery and creative facilitation to see past current constraints and dream bolder

  • Mindfulness, presence, and leading from a regulated state for clearer decision making and leadership

  • Team alignment, design and communication using Human Design frameworks

  • Wellness, spirituality, and new age concepts: what they actually mean and to apply them without losing credibility

A woman with long black hair, smiling and waving, sitting on a chair with a black laptop on her lap, wearing a blue denim shirt and light blue jeans, in a bright room with large window and a potted plant nearby.

CLIENT STORIES

  • "Lesley has a natural ability to assess business units holistically, quickly identifying what’s working, what’s not, and charting a clear path forward. Her balance of process rigor and relationships centered in trust created meaningful, lasting impact for the team. Lesley is the kind of leader who elevates not just workflows, but culture."

    — Christiana M, Managing Director

  • “Lesley is a rare talent—strategic, thoughtful, and deeply committed to growing companies. She brings care, clarity, and conviction to everything she touches. Lesley leads with vision, integrity, and a rare ability to bring the right people, processes, and strategy together to unlock real growth. She intuitively knows how to build teams that work and how to align those teams with a company’s deeper mission and momentum. As a CEO I found her partnership to be one of the most positive and supportive I’ve had in my career.”

    — Leilah M, Founder & CEO

  • “I still don’t fully understand how she sees what she sees, but she came in and immediately understood what wasn’t working. She quickly assessed the team dynamics, the systems, and the underlying issues we’d been circling for months. She connected dots we hadn’t seen and laid out a clear, practical plan forward, while also being human and thoughtful, but very direct about the changes that needed to happen. They weren’t easy, but they were right. The team is stronger, more profitable, and frankly, happier.”

    — Robert D, SVP

  • "When we started, I didn’t realize how much I was holding myself back—stuck in patterns I couldn’t see, driven by fears I didn’t want to admit, and believing lies that felt like truth. Today, I feel lighter, more confident, and deeply aligned with who I am. Lesley didn’t just coach me; she helped me transform. Her ability to tailor the journey to my unique needs made all the difference."

    — Christie P, VP

  • “After nearly two decades of working with her, I can say with confidence: Lesley is one of the sharpest, most intuitive people I know. Her background in marketing gives her a deep grasp of business dynamics, but what truly sets her apart is her ability to zoom out, spot what’s not working, and zero in on exactly how to fix it."

    — Liz S., Cofounder

  • "Lesley's courses and coaching have fully opened my eyes, body and soul to receiving the good things in life. Her balance of body and mind, and ability combine meditation, science, emotional healing and vision setting is unlike anything I've experienced. She knows exactly how to extract from you what you are meant to do or be. She helped me embrace the skills and emotions I needed to reach my goals, and let go of those that were blocking my path forward. I am forever grateful."

    Vanessa B., Fractional COO