Lesley Holmes
“I bring soul, strategy, and a deep commitment to helping people build lives, brands, and businesses that look good, feel good, and perform.”
I've lived at the intersection of worlds for as long as I can remember.
For more than 20 years, I operated inside high-growth beauty, wellness, and lifestyle companies as a strategist, operator, and former CMO. I led teams of 50+, launched category-shifting products, managed real budgets and real pressure, and helped scale companies from early-stage ideas into $250M+ brands across DTC and retail.
Alongside that career, I was studying something just as seriously: human behavior, consciousness, embodiment, and well-being. Meditation, energy work, psychology, Human Design, astrology. Not as escape, but as infrastructure. As tools for understanding how people function, find meaning and create lasting success. (And yes, likely a big part of my my brand success)
Wellness was never a trend for me, it’s part of how I lead and live. I'm deeply spiritual and highly strategic. I study astrology and spreadsheets. I wear high heels and deadlift. I care about energetics and profitability. I've never believed we should have to choose between ambition and well-being, intellect and intuition, performance and presence.
At my core, I'm a guide. Activating potential is a superpower. I see it before it's visible and I see what’s blocking it. I notice patterns and dynamics others miss, and feel when something is off in a person, team, or business before anyone has language for it. I've been called "the oracle" more than once, and at this point, I own it. But my mission isn’t to disappear into an ashram, it’s to help build a better ecosystem — where businesses, brands and the humans who work in them thrive with both personal and financial abundance.
Because I've lived the other side, too.
Burnout. Anxiety. Depression. Personal trauma. The strange emptiness of looking successful on the outside while feeling deeply disconnected on the inside. And then reinvention. The deliberate work of coming back to myself and rebuilding from a place that felt grounded, joyful, and fully ALIVE.
Beneath The Gloss is where it all comes together.
I work with brands navigating the convergence of beauty, wellness, and soul. With organizations building cultures where performance, meaning, and well-being coexist. With teams in moments of transition. And with individuals ready to reconnect to who they truly are.
What makes my work different is simple: I bring spirit, body, and energetics into places where they’re usually ignored — leadership, strategy, and business — and I translate insight into grounded, usable direction.
Brands are living systems. Teams are emotional ecosystems. When energy is misaligned, growth stalls. When it’s clean and well-led, everything moves faster.
This work isn’t about softening business. It’s about evolving it.
Consulting, coaching, and speaking aren’t separate lanes for me. They’re expressions of the same mission: helping people and organizations become more integrated, more conscious, more alive — and, yes, more successful.
I hold degrees in advertising and psychology, certifications in professional life coaching, Lagree fitness, Reiki, and Human Design, and bring more than 25 years of meditation, mindfulness, and somatic practice into how I live and work.
More than anything, I bring clear sight, strategic depth, and a deep commitment to helping people build lives, brands, and businesses that feel as good as they look.
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Strategic clarity mixed with human and brand intuition
Blending insight, experience, and emotional intelligence
Seeing what others miss and guiding them through it
Advising founders, CEO’s and having hard conversations when needed
Bridging well-being, beauty, health and lifestyle in ways that feel resonant not performative
Being the trusted partner in moments of change and growth
Deep expertise in ancient and emerging spiritual systems like human design, astrology, meditation, breathwork, nervous system regulation and more
Developing systems and processes that are nimble, efficient, and scalable
Mission
“While I once focused on building beauty brands, my work now is about bringing more life, energy, beauty, and meaning into brands, businesses, and the people who lead them."
“As a startup founder, I’m constantly navigating unpredictable stressors, and keeping my mental health steady is essential. Lesley has a rare ability to help me recalibrate when things feel off, and I often find myself reaching for the tools she’s helped me develop.
After nearly two decades of working with her, I can say with confidence: Lesley is one of the sharpest, most intuitive people I know. Her background in marketing gives her a deep grasp of business dynamics, but what truly sets her apart is her ability to zoom out, spot what’s not working, and zero in on exactly how to fix it.”
- Liz Snower, Cofounder, Iconiq